From Dylan to The Sugababes: art and the production line

Did you ever imagine there would be song factories? Poor saps writing in teams and dreaming of getting one of their lines on a big hit, so they can share in the writing royalties?

Cold as this sounds, the results can be phenomenal. Xenomania, for instance, has produced 20 top 10 hits for Girls Aloud alone; others for Sugababes, Kylie Minogue and The Saturdays.

These factories model themselves on the old Motown concept, including having a house band ready to provide backing tracks for new material.

Motown, in turn, modelled itself on New York’s Brill Building, where songwriters like Burt Bacharach & Hal David, Carole King, Leiber & Stoller and Neil Diamond banged away at pianos all day turning out hit after hit.

Many of them turned out to be pop classics. The factory approach can work artistically as well as commercially.

At the other end of the spectrum, Bob Dylan would sit at a typewriter and hammer out words for hours on end. His ‘stream of consciousness’ was carefully crafted. Lennon and McCartney used to bunk off school and sit with their guitars, trading ideas. Less than a song a day was considered a wasted day.

Others, schooled in the art of composition, will go about it in a more formal way. My old music partner Pete Zorn can notate a song (write it down, to you and me) like the old composers. My son Noel taught himself composition and approaches it all with a Frank Zappa-like contempt for the factory approach. But he maintains a sense of wonder for the occasional dazzling pop record, the most recent of which was Happy, by Pharrell Williams.

There’s still room, though, for the old instinctive method. The pop star who lives in my house writes her own songs. She is also keenly sought out by producers who not only want some of her writing magic – which she can produce seemingly at will in the studio – they also want her voice on their tracks. She’s 16 and completely unschooled in music theory or technique.

It’s all a long cry from the notion of some tortured artist with a guitar, pouring his or her feelings onto the page – James Taylor say, or Joni Mitchell. That used to be my model. Sit at the piano until inspiration hit.

But if you open your mind, songs can come at you in surprising ways. This week’s example emerged from a very different process.

It started with an exhibition of paintings by the artist Veronique Maria.

I know nothing about visual art, so my response to paintings is visceral and subjective. Mondrian, Pollock and Rothko affect me in ways I don’t understand, but the feelings they provoke are deep and profound.

Veronique’s series of paintings under the heading Orogeny set me back on my heels, took my breath away. The exhibition walk-through included a video in which the artist explained the process that went on in her head as she created these works.

I was so struck by the poetic nature of her words that I asked if I could put them in a song. She didn’t hesitate to say yes. Not because she was flattered, nor even much cared, but simply, she said, “They’re out there” (the words) “so they’re no longer mine.” I found this an extraordinarily generous response.

The first two verses of this song, then, are Veronique’s words, pretty much as spoken in the video (link below).

The third verse is me marvelling at the way “she works paint on a canvas“. As you watch the video you will see new universes appear. “She surrenders to the unknown“, a state of mind I can only dream of.

As luck would have it, about two years before I was inspired by Veronique Maria, I had been doodling on the guitar and fallen on a rather lovely picking pattern, which I quickly recorded and then filed away.

I wrestled with Veronique’s words for some time, and then one day I found this forgotten guitar pattern tucked away on my computer and I instantly knew the two belonged together.

So that’s how this particular song came into being.

It’s fair to say that Veronique, having been so insouciant about her words being “out there” reacted quite differently when she heard them in this new context. She finds it, she says, “strange”, partly because she hadn’t expected me to quote her word for word. But also, oddly, she sees no connection between her work, her intentions, and my use of her words. Which, for me, makes it a more generous act on her part to let me go ahead.

Click here to see the interview and film that inspired this song. The film maker is Mark Birbeck.

At the beginning of 2014, Veronique put up a new video work, and threw out a challenge – which I took up – to write a soundtrack for it. So this week, you get two of my recordings for the price of one, and you get to look at two sides of Veronique Maria – the painter and the video artist.

I’ve never done anything like this before. The soundtrack piece is ‘ambient’. It follows the film, and works hard not to be intrusive, but at the same time attempts to be interesting enough to enhance your enjoyment of the film. You be the judge.

Watch the video here, particularly if you’re stressed. The combination of images and music is something like meditating.

Scott Walker and me. Oh dear…..

Scott Walker, eh?

I know, I know. You love him. I know you do!

Well I don’t, and I’m going to tell you why.

But first, some background so you understand where I’m coming from.

I joined Music Week two months after Sgt Pepper was released. I was 18.

Within a year I was the go-to guy when it came to new talent. It was hard work, but very exciting. Apart from an already alcoholic news reporter who didn’t really like music, I was the only writer under 30 and the only one raised on The Beatles. I understood what was going on post-Revolver.

I was the first to review a James Taylor album (earning a telegram of thanks from Apple Records’ Derek Taylor). I raved about the Bee Gees and Creedence Clearwater Revival, promoted the interests of Al Stewart and Roy Harper, interviewed American folk giant Odetta, and then followed up her tip to quickly acquaint myself with Richie Havens.

My joy was in being able to write about these people, and knowing that almost every record dealer (remember them?) in the UK would read what I said. So when the record company rep walked into the shop and tried to sell in records by Creedence Clearwater, Tyrannosaurus Rex, Al Stewart, James Taylor, The Incredible String Band, or Hawkwind the dealers knew they should pay attention.

I did this work for five years and my track record did not escape record company notice. Which was how I ended up working in the A&R department at CBS Records.

One of my tasks as an a&r man was to find songs for the artists on my roster. One of my artists was Scott Walker.

At the time, I thought of him as blessed with an exceptional voice. Beyond that, I found him embarrassing, a precocious child who felt he was not getting the attention he warranted. The whole Jacques Brel thing lacked authenticity for me. This was my critical evaluation before I met him.

In 1973 Walker was at a low point. He had tried, with Scott 4, to kickstart a new era under his birth name Noel Scott Engel. The album bombed, despite the fact that in the year it was released – 1969 – he had his own BBC tv series.

That is truly spectacular, A* failing; the kind you really have to work at. Like changing your name on a record. Genius.

But now he had a new deal with CBS Records, which is where I came in. It should have been a fresh start.

So I took myself down to Nova Studios, near London’s Marble Arch, where Del Newman was producing Walker’s first album for CBS, Stretch. The singer did nothing to endear himself to me – which was fine; why should he? But I watched him closely, and my sense of him was of simply not caring. Del Newman worked hard, as ever, contributing some of his trademark beautiful and carefully crafted arrangements. But the song choices were desultory at best. This album was not going to change Scott Walker’s life.

As I studied him, Walker seemed more interested in betting on this that or the other – the spin of a coin, the turn of a card, anything – rather than engaging with the music. I left Nova thinking: “This is a guy who needs some exceptional songs to reboot not only his career, but also his sense of himself as a major figure in music.”

I’m not going to drag this out. I found three songs for him. One of them was The Air That I Breathe, by Albert Hammond. Another was (You Keep Me) Hanging On, which I had heard in a brilliant version by Ann Peebles. Both of these were later hits – by The Hollies (Air) and Cliff Richard (Hanging On).

Scott turned them down. He wanted, he told me, to do an album of Bobby Bare songs. Bobby Bare was a country & western singer, in the days before country & western became ‘country’, when it was still frowned on and lampooned.

I gave up. Scott got on and did what he wanted. He didn’t make a Bobby Bare album. But he did do an album of c&w covers. He called it We Had It All. In fact we had nothing, not even a potential hit single. It didn’t make the album chart.

Which you might think would be the end of that. But then he was interviewed by Melody Maker and asked why he had made, of all things (Shock! Horror!) a country & western album. He blamed me! The gist of what he said was, “I didn’t want to, but the guy at the record company made me do it”.

Next time his manager called me up, ranting that we weren’t looking after his artist, I put the phone down.

He called me back. “Did you just put the phone down on me?”

“Yes. I. Did. And if you continue to rant at me, I’ll put it down again.” Which he did, so I did.

Five minutes later, managing director Dick Asher, a very hard-boiled Noo Yawker, was at my door. “Did you just put the phone down on Avi?” He was furious. But I just said, “Yup. Twice. If he wants to talk to me, tell him to show some respect.” I think my lack of contrition amused Dick. I never heard from Scott Walker or his manager again.

In 2006, he was still peddling the same self-serving crap. Talking about his career immediately post-69 he said: “The record company said you’ve got to make a commercial record… I was acting in bad faith for many years during that time… I was trying to hang on. I should have said, ‘OK, forget it’ and walked away. But I thought if I keep…making these bloody awful records… this is going to turn round. And it didn’t. It went from bad to worse.”

Yeah, right Scott.

Which brings me to this week’s song, which was written after my recent divorce. It’s called All Done and is about accepting responsibility for your life and moving on. One of the lines is: “When all is said and done, you have yourself to rely on“.

As I wrote about my experiences above, it occurred to me that the song could equally apply to Scott Walker and his career.

Mind you, I’d still like to hear his version of The Air That I Breathe.

All Done is from my 2012 album, Now That’s What I Call Divorce!!! available at https://itunes.apple.com/gb/album/now-thats-what-i-call-divorce!/id496551833 and also from Amazon.